Positive reputation is an essential aspect of a successful brand. What should you do in case there is black PR, trying to destroy your business. You will find many tips on how to react in such an unpleasant situation.
Rebuild Your Good Reputation Again
We all know the saying that claims that in the beginning you work hard to build a reputation, and afterwards your reputation does the job itself. If you succeeded to build a clear structure for your business, you just need to make some minor adjustments to boost your profit. However, you have to stay vigilant as there will be many competitors trying to destroy your business. There is no need to stress, as there are many tricks to fight black PR.
Black PR Overview
What do we call black PR? It is a special negative campaign which focuses on denigrating a brand. In the beginning, black PR was common in politics. Now the situation has changed, and black PR is used to eliminate competitors, boost the profit, and reach new market niches.
What Are The Common Types of Black PR?
Dislikes
When you publish brand content on popular social platforms, your competitors can order paid dislikes to your posts. The goal is to reduce your audience, spoil the reputation, and lower your ratings on social portals.
Negative custom reviews
It is another efficient tool of black PR. Your competitors can order negative comments about your brand. They can pay random people asking them to criticize your services/product.
Fakes
Your competitor can spread false rumors that your company deceives clients to put you in a negative light.
How Does Black PR Harm Your Business?
If your small business has a couple of negative comments, it is not a big problem. However, if you have a well-known brand and your competitors launch a black PR campaign, it can be very dangerous. Let’s see the list of negative aspects of black PR on your reputation.
Your reputation can suffer severely.
A big number of your clients can leave.
Your company may have issues with the law.
Your partners may stop cooperation with your company.
How To Counterpart Black PR?
Black PR is not the end of your business. You have to monitor your competitors and as soon as you notice such tricks against your business you have to react immediately. Below, you’ll find some pro tips on how to reverse the situation in your favor.
Remain calm and never reply to your opponent with emotions.
Work hard on optimizing personnel policies. It is not rare that people who stand behind black PR are your ex-employees, who leave the company due to a scandal.
Convert minuses to pluses. It is important to spread as many positive details about your brand as possible. You can open a separate website/blog, where you can post eye-catching and useful topics for your clients.
Keep a proactive position. Make sure you monitor all the publications where your brand has been mentioned. It is the only way to respond quickly and stop fake news from spreading on social media platforms. You can benefit a lot by posting on social platforms or sending out professional press releases by using the services of SEO.
If you notice a massive amount of negative comments about your brand, it is recommended to contact the support service of those social platforms as soon as possible. The admin has the right to verify their authenticity and block them immediately.
Always operate with real facts, which can prove bad intentions of your competitors or enemies. Remember that you can always get in contact with a moderator requesting to remove the fake material.
Conclusion
The best way to deal with black PR is to create a system for tracking all reviews, either positive or negative. There are many tracking services that can help you control the situation and react on time.
